There are some high-end designers who refuse to sell dresses for the rental model
One thing they’re always looking for is the “wow” factor: show-stopping pieces women wouldn’t buy, but would love to wear.“We want pieces that people aren’t going to invest in, like a dress with ostrich feathers,” says Wieber. “That’s a special dress you’ll wear only once.”Social media has proved an invaluable tool in amassing their collection, say Wieber and Delorme, who occasionally ask members what to purchase, by posting pictures of dresses on Facebook and Twitter and soliciting feedback.
There are some high-end designers who refuse to sell dresses for the rental model, fearful it will hurt their brand, but Toronto-born designer Jay Godfrey welcomes the idea.“There are a lot of people who get introduced to brands such as mine through renting at Rent frock Repeat,” said Godfrey, who’s based in New York City. “It’s a low-risk way of being introduced to a brand, which often leads to the customer buying (the brand) … It’s like dating before you get married.”Besides, he says, when it comes to luxury goods, “You can rent cars, homes, planes, almost anything. So why not fashion?”“Fashion is becoming much more democratic and (Delorme and Wieber) are helping that cause.”
His comments were echoed at a recent RfR trunk show, where members tried on dresses most would only dream of buying.Among the gaggle of women ― many oohing and ahhing as they rummaged through racks of glittery garments ― were three colleagues looking for something to wear to the upcoming staff Christmas party.“We’re going to do it up,” declared Michele Orridge, a nurse at St. Michael’s Hospital. “Who doesn’t like to look and feel high-end for a fraction of the cost?”
Twirling in front of a mirror, wearing a single-shoulder royal blue David Meister dress, colleague Kathy Lannon vowed to step outside her comfort zone for the upcoming bash.“I’m just going for something that I normally wouldn’t buy . . . I always head for the little black dress.” An armed looter seen carrying stolen wedding dresses through Croydon town centre during the August riots has been sentenced to more than four years behind bars.
Jake Jones, of Balfour Road, South Norwood, pleaded guilty to non-residential burglary, violent disorder, handling stolen goods and possession of a bladed article in a public place when he appeared at Inner London Crown Court on October 21.

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